Mazda Demio, The Small Baby on Kenya’s Bumpy Roads.
The Mazda Demio is a supermini manufactured and marketed globally by Mazda since 1996, currently in its fourth generation. The Demio is marketed prominently as the Mazda2 and under previous nameplates including Mazda 121, Mazda Metro. The third generation Mazda Demio earned the “2008 World Car of the Year title”, while the fourth generation was awarded the 2014–2015 “Japanese Car of the Year.”
Mazda unveiled the all-new Mazda 2 at the 77th annual Geneva International Motor Show. Mazda2 is the first model of a further developed generation of Mazda automobiles. Mazda’s supermini has become a byword for sensible small-car motoring, and we have no reason to believe the latest version will change that. I haven’t driven one for the last two years and am hoping to test drive one before the end of the year.
The supermini was previously available for both deisel engine (103bhp) and the mid-ranking petrol (89bhp) I would prefer the smooth and refined 89bhp petrol, which boasts good economy and running costs potential. The cabin is very similar to the interior of the 3 mid-sized hatchback – with a motorcycle-style central rev counter, a head-up display offered on plusher specs and a click-‘n’-turn system for operating the infotainment system. Apps and connectivity are catered for by a clever digital interface, this car can even read out Facebook posts to you while you drive.
Mazda2’s outstanding total package represents a bold break from traditional trends in the automotive industry, especially in the sub-compact segment: it is not only approx. almost 100 kg lighter than its predecessor, but also 40 mm shorter. With this, Mazda kept the weight of the car under 1,000 kg, which contributes up to 15 percent less fuel consumption and agile handling characteristics. Also its charismatic design and its high level of safety make the Mazda2 a car best suited to meet the demands of European customers.
The goals set for Mazda2 developers were clearly defined: low fuel consumption, high functionality, ease of use and dynamic, Mazda-typical performance attributes. Added to this was a design meant to sharpen even more the brand’s DNA and – in the form of a true sub-compact car – to create high levels of appeal. Besides these goals, ingenious weight reduction as an efficient way to reduce fuel consumption and CO2 emissions was at the top of the list of requirements. Mazda was able to turn back the spiral of ever increasing weight. An increased use of high-tensile steel led to a “calorie reduction” of almost 100 kg. As a result, the new Mazda2 with the 1.3-litre petrol engine weighs considerably less than a ton, at 955 kg (with the 1.5-litre, 960 kg). Leaving a fairly good-sized boot volume of 250 litres.
Giving the car a wedge form also created an impression of athletic movement – even when parked, the Mazda2 seems like it is moving. At the same time, they worked on forms that look especially precise – a reflection of the preference of the Japanese for objects that are beautiful because of their simplicity. With coordinated movement in mind, the lines of the body combine with the light effects created by the outer skin to create forms of expression that are rich and many facetted.
With the optional Sports Appearance Package, depending on locality, the sporty look of the Mazda2 can be even further enhanced. Side spoilers, a lower front spoiler, and an air intake that is wider at the bottom than at the top, visually lower the vehicle’s centre of gravity, together with a special Sports Appearance Package upper grille design and a rear roof spoiler.
Thanks to the optimised structure of its body shell and an increased use of high-tensile steel, the new Mazda2 is not only almost 100 kg lighter, but also improved when it comes to safety, body shell rigidity and NVH performance – all attributes that normally mean more weight for a car. In their search for unnecessary weight, developers left no area of the car untouched. As a result, valuable grams were saved in the exhaust and cooling systems, the cabling, and even in the door speakers. But not only was weight lowered, the level of cabin noise was lowered as well.
Looking forward to reading your experiences with the new Mazda Demio.