Volkswagen Bury’s the Emissions Scandals Furry as It Launches The VW Atlas
Volkswagen may be known for small cars like the Beetle, Golf among others but now it’s offering something on the large end of the scale, a SUV that is about to blow up the market in American middle class giving large families value for money in a new 7- Passenger SUV, The Atlas.
A lot of people are excited the Atlas is coming, the 2018 model marks a broadening of the VW line at a time when crude oil prices are luring automakers to build larger vehicles, especially SUVs. Those big sport utilities come with higher price tags that make them more profitable, an irresistible lure for VW as it is paying out billions of dollars in the fallout from its diesel car emissions scandal.At 16.5 ft long, Atlas would be a three-row SUV that’s bigger than the brand’s present largest offering, the Touareg SUV, although it still would be considered a midsize. Atlas will be made at Volkswagen’s plant in Chattanooga, Tenn., with plans to export it to certain markets where large SUVs are as popular as they are in the U.S., like Russia and Middle East.
“This is the biggest and boldest Volkswagen we have ever built in the United States, delivering the distinctive design and craftsmanship we’re known for, now with room for seven,” said Hinrich Woebcken, CEO of the North America for Volkswagen. “The Atlas marks a brand new journey for Volkswagen to enter into the heart of the American market.”
I believe that the journey of every car is as important as the success of it on the roads, Thou VW unveiled the Atlas under a tent on the wooden Santa Monica Pier, west of Los Angeles and the end of fabled Route 66. It doesn’t kill the American dreams and that how millions will relate to it in decades to come.
With its agility, it presence in the showrooms will be a phenomena next spring, Atlas under hood will be offered with either, a 2-liter turbocharged, direct-injected four-cylinder engine producing 238 horsepower or a 3.6-liter V-6 engine with 280 horsepower. Both will be paired with an eight-speed transmission. Woebcken said, at least initially, he expects the six-cylinder engine will be the most popular.
VW plans to equip Atlas with an array of safety gear, including a new system that applies brakes after an initial crash is detected. VW says the Automatic Post-Collision Braking System is aimed at limiting additional damage in a crash. Woebcken touted the easy access to the third row of seats, a big problem in a lot of SUVs. And he says the SUV will be among the roomiest. “It’s enormous in there,” he says.
Even as it offers a big new SUV, Volkswagen has said repeatedly that it is going to concentrate more on building electric cars and other fuel-efficient vehicles. Since its first production for sales to the end user the e-Golf is considered a “city electric” for short commute, it says it will have 30 electrified models by 2025.